Hard Rock and the Seminole Tribe of Florida: the perfect marriage of two kindred spirits. Hard Rock's philosophy has always been based on strong values, including the importance of being authentic and independent and a shared service for preserving our wildlife and protecting our planet. First cafe opened at Old Park Lane, Mayfair, London, founded by two Americans Isaac Tigrett and Peter Morton in 1971. The Seminole Tribe of Florida purchased Hard Rock in 2007 which now has venues in more than 68 countries around the world. Hard Rock International is one of the most globally recognized brands and winning awards is a result of our commitment to our fans and employees. Group Leisure & Travel 2020 - Best Group Dining JD Powers #1 Guest Satisfaction Global Gaming Awards Forbes- Leading Employer For Women 2019 Forbes - Best Large Employer 2019