YOKOHAMA, Japan, Nov. 28, 2025 /PRNewswire/ -- The Yokohama Renaissance Project Council (YRP Council) has launched the "Yokohama Silk Renaissance," an initiative that reinterprets the city's historic silk heritage for today's global MICE and luxury tourism markets. Yokohama, long known as Japan's largest raw silk export port during the Meiji era, seeks to elevate this legacy into a contemporary cultural brand with strong international appeal. Tourism Media Service spoke with the organizer about this unique program.

Repositioning Yokohama's Silk Heritage for Global MICE and High-Value Tourism

The project introduces five categories of experiential content—Silk Reception, Silk Dining, Silk & Flower Craft, Silk Fashion, and Silk Performance—developed in collaboration with luxury hotels, restaurants, artisans, and cultural organizations. With a rising number of international conferences at PACIFICO Yokohama and increased cruise arrivals at Shinko Pier, the initiative targets the growing global demand for premium cultural programs as part of corporate hospitality, incentive travel, and VIP guest experiences.

These programs aim to provide high-spending visitors with curated cultural engagement, aligning the city's historical assets with international market trends and reinforcing Yokohama's position as a competitive MICE destination in East Asia.

Silk Reception Debuts as a Flagship Program for Corporate Hospitality

The first major showcase, Silk Reception, debuted on October 6, 2025, at "Aperitif 2025." The program highlighted Yokohama's cultural depth through:

• Silk painting and pressed flower workshops
• A new silk fashion presentation by designer Michiyo Inaba
• A collaborative performance by Yokohama and Hachioji geisha, historically linked through Japan's silk trade
• Silk-inspired gastronomy crafted by chefs from the Yokohama Gastronomy Council

Tourism professionals, corporate planners, and global event organizers responded positively, emphasizing the program's strong suitability for VIP receptions and MICE events. Many attendees highlighted the unique fusion of traditional performing arts, silk craftsmanship, and contemporary design as a compelling differentiator for international markets.

Expanding Premium Cultural Offerings Toward GREEN×EXPO 2027

In anticipation of GREEN×EXPO 2027 (the 2027 International Horticultural Expo), the initiative will expand its "Flowers & Silk" programs, connecting Yokohama's nature, history, and culture into integrated visitor experiences. Planned developments include:

• VIP reception and corporate hospitality packages for MICE planners
• Shore excursion options for luxury cruise passengers
• Collaborative accommodation programs with Yokohama's high-end hotels
• Regional cultural routes linking Yokohama with Hachioji, Tomioka Silk Mill, and other sites along the historic "Yokohama Silk Road"

These efforts aim to enhance the consistency and marketability of Yokohama's cultural brand to high-value international audiences.

Toward a Distinctive Global Cultural Brand

"Silk is an iconic cultural asset that shaped Yokohama's modernization," the YRP Council stated. "By transforming its historical value into contemporary experiences, we seek to establish a distinctive cultural brand that resonates across global tourism and MICE markets."

The Yokohama Silk Renaissance is gaining attention across the industry as Yokohama positions itself as a leading cultural destination for high-value international travelers and business events.

Reservations / Media Inquiries
Yokohama Renaissance Project Council (YRP Council)
Official Website (JP): https://yokohamadmc.com/yokohama_silk/jp.html
Official Website (EN): https://yokohamadmc.com/yokohama_silk/
Email: info@yokohamadmc.com 
Media Contact:
Tetsuro Yamamura, President & CEO, Yokohama DMC (YDMS Inc.)

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